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Magicard Ltd holds information about customers to enable us to conduct business. As part of this, we hold a minimal amount of personal data required which may include your name, job title, email address, telephone number and printer registration.

Magicard Ltd is committed to ensuring that your privacy is protected in accordance with the law. We take privacy and your rights as an individual seriously.

Any Personal Information collected by using Magicard support or registering your printer will never by used for sales or marketing and will not be shared with 3rd parties.

How we use your information

The purposed for processing our outlines below:

  • The verify proof of purchase and product warranty validation
  • To process product technical support as quickly as possible
  • To fulfil product repairs and replacements
  • To provide product and loan exchanges with applicable warranty subscriptions
  • To measure the performance of our support department.
  1. The Data Controller

Magicard Ltd is the data controller. Magicard Ltd is based at Hampshire Road, Weymouth Dorset, DT4 9XD United Kingdom and is contactable via telephone (+44 (0) 1305 470 000) or via email at and has been given responsibility to ensure your rights as an individual are respected and clear. If you have any queries, please do not hesitate to contact us.

  1. Processing of Personal Data

We only hold the minimal amount of personal data which can be considered low risk in accordance with a Data Protection Impact Assessment (DPIA) and a Legitimate Interest Assessment (LIA) we have carried out.

The personal data we hold may include your name, job title, position, email address, work address and telephone numbers. If your business operates from home, we may hold your postal address, too.

  1. The legal basis for processing personal data

Legitimate interest is the legal basis we rely on to process your personal data while you are an active support customer and when you cease to become an active support customer.

  1. Appropriate safeguards to ensure personal data is kept secure

The protection of your data is important to Magicard Ltd. Data is stored in a secure environment within our accounting software and within a CRM environment with strictly controlled access via a web browser with SSL (Secure Socket Layer) protection and encrypted passwords, with encrypted back-ups. The servers that hold data are maintained and patched regularly against threats.

Data can be exported from our database as a CSV file, typically to enable the information to be used to contact customers by post, by email or internal reporting. Our staff have been trained on how to handle and correctly depose of personal data.

  1. Sharing of personal data

Your data is only disclosed to employees of Magicard Ltd and Magicard (Holdings) Ltd, the parent company of Magicard Ltd, and to outsourced suppliers such as a shipping fulfilment company.

We may also need to disclose information to Law enforcement agencies on request and report any suspicious activities regarding identity fraud.

  1. Profiling of personal data

Magicard Ltd does not use your information for data profiling or automated decision making.

  1. How long do we hold personal data?

We retain personal data for as long as a customer is active and for a maximum of 7 years afterwards, unless you ask us to remove your information.

  1. Updating our Privacy Policy

Our Privacy Policy is reviewed every 12 months or sooner if required to keep up to date with any changes in data collection and any technological changes. This document was last updated on the [10th January 2018].

  1. Your rights as an individual

It is important that you understand what your rights are as an individual.

Right to Erasure.

You may request that Insight Data erases your personal data and we will do so within 24 working hours. To avoid the possibility of re-adding your personal data again in the future, we will retain your name and email address (if available). You may request that we add your personal data back on to the database at any time.

Right to request rectification

If you determine that the personal data we hold about you is incorrect you have the right to request rectification. We will immediately consider the request and rectify any errors found. If we do have reasons to believe that an error has not occurred, we will keep the information as previous. You will be informed of the outcome by telephone, email or post.

Right to request Information

At any point, you have the right to submit a Subject Access Request to find out what data we hold about you. Within a 30-day period, we will respond to the request made. We will not charge a fee for any of the requests above unless the request is ‘excessive’. We also reserve the right to withhold personal data if disclosing it would ‘adversely affect the rights and freedoms of others’.

10.Registering a complaint

If at any point you feel we are being unfair or dismissing your rights as an individual please contact us and let us know. If you are still not satisfied, you can make a complaint to a supervisory authority, in this case, being the ICO. To make a complaint please visit the ICO website here;

  1. Is any data stored or handled outside of the EEA (European Economic Area)

Your personal and business data may be stored on servers outside the EU only with platforms complaint under Privacy Shield certification, and the European Commission’s model clauses.

Magicards non-EU agents and personal will not have visibility to your data without GDPR training